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About Bang & Olufsen

For 100 years. And counting.

From a small town in Western Denmark… to the world. For 100 years, we’ve been crafting magical moments. Generations of people, listening and watching in wonder. Experiences so unforgettable, they transcend time. This is our story.

Since 1925, our iconic audio and home entertainment products have defined entire decades. And we’re nowhere near finished.

Dancers in white suits performing on a dining table under a crystal chandelier, creating motion blur against a dark background.

The celebration of the century

Discover how we celebrated our 100th anniversary.

From 1925, into the future

It all starts with Peter Bang and Svend Olufsen. Two young engineers with big dreams. They met in 1925, just after graduating from school, and connected instantly over their love of experiments. Little did they know, they’d go on to create iconic sound and vision products that would change the face of the next century.

A century ago, music brought us together. 100 years on, we’re still listening.

Limited editions. 100 years in the making. 

Beautyshot of Beolab 90, limited ateleir edition to celebrate 100 year anniversary of Bang and Olufsen.

Beolab 90 Titan Edition

With only five in existence, this cast-aluminium masterpiece represents sound in its purest form. A tribute to 100 years of extraordinary design and engineering.

Woman using Beosound A5 in the variant Century Weave. The speaker is on a side table with books and candle.

The Centennial Collection

Colours that have defined us. Forms and materials that feel both familiar and new. These are iconic products, as you’ve never seen them before.

Our story so far

Working from the attic of a Danish farmhouse, Peter Bang and Svend Olufsen made the discovery that singlehandedly changed radio forever. In 1925, they invented The Eliminator: a device that allowed people to plug their radio directly into the wall, without the need for a battery – a complete revelation. 100 years on, their innovative spirit still lives in everything we do. It’s what drives us: to change how we all see, hear and feel the world. From the beginning, we’ve not only predicted, but shaped home design aesthetics. Our first 100 years saw us reinvent the turntable and create touch-sensitive controls that redefined how technology could look. We also created universal remote controls, as well as connected home speaker setups. Today, our goal is clear – our new releases should lead the industry in craft and design, and in circularity and longevity. What firsts will the next century hold?

Sound Stories Geoff Martin

Sound

Our renowned tonmeisters spend months fine-tuning each product, ensuring you’ll hear the music you love with precision, clarity and power.

Close up on wood details

Craft

There’s no production in our workshop. Only creation. Prototypes, bespoke commissions and even store designs.

Design

“We don’t work from technology. We always work from the idea.” Creative Director of Design, Kresten Bjørn Krab-Bjerre, tells us how human experience always guides the development of new Bang & Olufsen products.

Sound. Elevated. For 100 years. And counting.

  • Two people floating sideways in a retro living room with patterned wallpaper, colorful cushions, and abstract art on the wall.
  • Person in beige outfit sitting on glass platform with Beolab 90 and sheep amid tall grass against black background.
  • Person in leather jacket and blue pants with red boots lying on reflective floor, hand elegantly posed.
  • Two people dancing in an elevator with wooden paneling, one in pink pants and white top, the other in all white attire.
  • Models in gray dresses pose in minimalist set with geometric artwork, modern furniture, Beosystem 9000c and large windows.
  • Person in pink suit and white shirt standing in modern elevator with wooden panel wall and blue-lit floor.

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