Bang & Olufsen Atelier
You dream it. We craft it.
Our iconic forms and features. Your unique tastes. Atelier is where sound and design meet personal expression. A space to make something truly your own, where iconic craftsmanship is reimagined through custom colours, materials and finishes.
Explore the three levels of customization
Step inside our Atelier: a space where imagination meets precision, and individuality shapes every note. This is where your story begins, crafted not just in sound, but in the signature details that define you
Latest Atelier Editions
Beolab 90 Titan
No covers, no filters, only raw, machined material, Beolab 90 Titan Edition exposes the uncompromising power within.
Beosound Premiere Haute
Come closer, with a spatial soundbar that looks like nothing else and sounds like nothing else.
Beolab 90 Atelier Editions
To mark 100 years of Bang & Olufsen craftsmanship, Beolab 90 is reimagined in five limited editions.
Start with our digital Composer
Start creating online
Explore an array of materials and finishes in real-time and see your creation come to life.
Finalise details in-store
Want a more hands-on approach? Experience product demonstrations, explore real material samples and discuss delivery and installation with our store experts.
Want more? Go Bespoke
Immortalise your vision and taste in a sound experience all your own. Contact a store to begin crafting a bespoke piece, tailored exclusively to you.
We experiment with exclusive materials and special surface finishes.
Fabric: Crafted for acoustic excellence.
Ranging from understated to bold and vibrant, all our fabrics are carefully crafted for optimal acoustic performance. They are designed with a luxurious look and feel in mind, so they sing in your space.
Wood: Naturally elegant. Rich in character.
Sourced from trusted suppliers around the world, our wood is finished to highlight its natural beauty, durability and timeless appeal. Meticulously milled, cut and lacquered, each piece adds warmth and individuality to your design, connecting you to the craftsmanship behind every piece.
Aluminium: Sleek. Strong. Timeless.
With expertise in milling, turning, anodising and surface finishes, our aluminium is crafted for utmost durability and elegance – all under the same roof in Factory 5, Struer. Pushing the limits of what aluminium can be is what Atelier is all about.
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