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New Global Brand Ambassador

Gong Jun and his story of "Øjeblik"

We are proud to announce Chinese actor Gong Jun as our new Global Brand Ambassador.

Person in dark outfit seated on red chair beside Beovision Harmony television with wooden ribbed front panel in minimalist white room.

The connection between Gong Jun and B&O began with a moment of fascination in his youth.

While watching a science fiction film, he was struck by the uniquely designed speakers that stood like sculptural art—clean-lined, elegantly metallic, and effortlessly futuristic appeal. "I never knew speakers could be designed like this," he recalled. From that point on, B&O became a symbol of refined taste and pioneering spirit for him.   That early admiration soon wove into the rhythm of his daily life and career. He describes music as his "mood-maker," and during breaks or travels, B&O naturally became his trusted companion. Beyond aesthetics, he deeply appreciates B&O’s distinctive character and the "authenticity" of its sound tuning—faithfully reproducing the original intent of musicians during studio recordings, thereby delivering a balanced and immersive listening experience.

Person with short black hair wearing Beo Grace wireless earbud, photographed in profile against a blurred green background.

"If I were to describe B&O in three words, I would choose elegant, ultimate, and timeless. Its design and sound quality consistently maintain a high standard, much like classical music, which only grows more compelling with time.”

Person in dark jacket and white shirt posing against pink textured backdrop with geometric navy blue Beolab 90 floor speakers.

The Spirit of "Øjeblik"

In the Danish context, "Øjeblik" means "moment" or "instant," echoing as the Chinese phrase "也不立刻" (yě bù lì kè). It represents a spirit of allowing things to unfold naturally, without rush—a wisdom of life. This attitude resonates deeply with the Nordic-rooted philosophy of B&O.

Person with dark hair wearing sleek silver and black over-ear Beoplay H100 headphones, looking upward against neutral background.

Slowing down and savoring the process.

Gong Jun has always been known for his drive and determination, striving relentlessly toward his goals. With growing recognition, he has gradually embraced a new rhythm: "Slowing down and savoring the process." This native of Chengdu, Sichuan, embodies a calm demeanor—relaxed, focused, and resolute. This quality is evident not only with the camera but also in the details of his daily life. He excels in offering subtle observation, strong execution, and steady emotional support to those around him, avoiding internal strain while establishing his own rhythm and inner order, allowing things to unfold naturally.   Amid the whirlwind of work across different cities, simply putting on his B&O headphones allows him to instantly create a comfortable "little world" of his own. Sound shuts out the noise, allowing him to slow down, feel life, and enjoy the pleasures of the process.

Person in white collar and brown sweater holding a green fern leaf, looking upward with wireless Beo Grace earbuds in forest setting.

Music serves as a bridge, connecting B&O with those who share a love for music and a similar outlook on life. ‘Øjeblik’ also reflects the tacit understanding between B&O and Gong Jun - not chasing answers in haste, but establishing an inner order, savoring every moment big or small, while embracing the idea that beauty need not happen all at once.

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