支援
門市定位器
Bang & Olufsen 清空購物車
Beoplay E8 motion Alyx Edition

Matthew Williams, 1017 ALYX 9SM Alyx Creative Director Design Story

We met Matthew Williams, 1017 ALYX 9SM Creative Director in Paris ahead of his runway show for the presentation of the FW20 Collection. We talked about how he fuels his creativity and how our collaboration was born.

您能談談您對音樂和時尚的看法嗎?還有您認為這兩者如何結合在一起?

對我來說,音樂與時尚總是息息相關的。我的意思是,要走出去看看人們在俱樂部和音樂會上穿什麼,才會讓我真正開始感受到時尚帶給我的啟發——對我來說,這兩者之間確實有很強的關聯。兩者對彼此來說,都算各有等量的啟發作用。所以是相輔相成的。對我來說,音樂對我作品系列的啟發表現在許多方面,不論是歌曲、歌曲背後的人,或是前往欣賞表演的年輕人——這些都緊緊地牽繫在一起。

有哪些音樂曲目或歌手帶給您最多靈感?

過去這些年來啟發是一陣一陣地過來的,您知道我的意思嗎?總是有個不同的表演人,不過,我一直都受到不同的歌手啟發,比方像是饒舌歌手 Playboi Carti,還有像 Smiths 中的Morrissey,甚至是 Mick Jagger。對啊,有好多人可以讓我看,然後讓我產生靈感。而且,像 Iggy Pop,他太酷了。

這些年來您都聽哪種音樂,還有您是如何改變您設計衣服的方式和那些具創造性的謎?

我真的很幸運,因為我的父親真的很迷音樂,所以我從小就是周旋在黑膠唱片和唱片之間。所以就是什麼都有,從靈魂音樂到藍調,到搖滾樂和雷鬼,然後 90 年代在加州聽饒舌音樂陪我長大。然後,當我第一次踏進歐洲時,我接觸到了更多的電音音樂。所以,我對音樂熱愛的領域是超寬廣的。那情況有點是每一段時間就會有種音樂類型和歌手讓我很著迷。我算是有點總在不同東西之間跳來跳去的人。我現在也很喜歡像非洲流行音樂這樣的類型。 

  • Matthew Williams
  • Matthew Williams holding the Alyx mini-bag

Watch the interview with Matthew below

loading...

In terms of the collab between Alyx and B&O how did it start and what are the synergies between those two things?

I met with the team at the Copenhagen fashion summit, and we really had a lot of shared visions. When that happens, the conversation becomes really fluid so our dialogue became really strong. I've always been a fan of B&O my entire life so it was just a dream to find a way to work on something together. I think definitely the synergies are craftsmanship with all the amazing finishes that you guys do with metal.  I also think that commitment to making products that are timeless and last forever are a quality that we share. 

Can you tell a little about the design process in terms of designing the Alyx Beoplay E8 motion in together with B&O?

We wanted to really merge the design language of both of our companies and I think that both Bang & Olufsen and Alyx are known for their work with metal, and anodizing and finishing. I felt that was a great way to link the two brands. We also added the graphic branding of our buckle on the case, which I think worked out really well. 

  • The iconic 1017 ALYX 9SM Buckle.

What is the buckle (Alyx iconic symbol) inspired by?

I mean, it has a double and triple entendre, but first, I just like it as an object and it's sculptural shape. The fact that it's made at a place that doesn't make things for fashion, I think, gives it an unseen value. I always remember this documentary where Stanley Kubrick talks about having clothes in the closets of rooms and scenes that nobody ever even sees, but there's this kind of unseen energy that makes its way into the screen through that. I feel the same way about the buckle being made in a way and at a place that's more mechanical with a company that makes engine parts. There is a weight and a sound to it that maybe somebody wouldn't know is why they gravitate to it, but their senses do. And then there’s the fact that I discovered it at six flags magic mountain when I was taking my family there. That's the place in California that you go for graduation or a birthday, or you might kiss a girl for the first time, or get over your fear of heights. So, it kind of represents for me, a place of transition, of being a child in your teen. I like that idea of transition and so it meant those things for me as well. 

Which role does the buckle in the collection?

I think the buckle is really like branding now, obviously we will make it functional as much as possible, but it's just like our logo at this point.

  • Matthew Williams in his studio
  • Beoplay E8 Motion Alyx detail
  • Matthew Williams before the runway show
  • Matthew Williams portrait

How would you describe the craftsmanship of your brand? How do you wave with different kinds of materials?

Well, the exciting thing about fashion is each category takes a lifetime to master, so we're always working and learning new things about shoes, knitwear, leather, tailoring, jersey, jewelry and the list goes on forever. So as we get better and more proficient in each process and build our language with certain materials, there become North Star goals that we really go for and sometimes those developments can take one, two, three years before they finally make their way in the collection. So, from a craftsmanship perspective we're constantly experimenting and trying things and they make their way into the collection when they can. I like to say that Alyx is modern craftsmanship. We use technology when we can or, we do with sustainability to create a new way of doing modern craft and I hope it's apparent when you touch and feel the clothes.

Stay In Touch

Stay in touch

Sign up for our newsletter to receive customized product news, updates and special invites.