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automotive

Audi

Bang & Olufsen entered the hi-fi automotive sector in 2005 together with Audi and defined its ambition to combine superb in-car sound integration and outstanding visual design.

Audi SUV parked in nature

Bang & Olufsen and Audi

Audi and Bang & Olufsen are partners in technology. And in much more. Sharing a never failing focus on technological innovations, pioneering and emotional design – whether it be in your car or in your living room. This partnership has led to the development of one of the most sophisticated car sound systems in the world.

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Interior shot of an Audi A8

Listen Closely

The elegant, refined interior of your Audi has been seamlessly appointed with up to 23 loudspeakers that merge organically with the design. Unwilling to compromise on efficiency and power, our expert sound engineers equipped the woofers and subwoofer with an ICEpower amplifier, thus producing up to 1,920 watt for an outstanding sound experience. Sound has been further optimised for each seat making your Audi the favourite place to listen to music.

Image of the integrated speaker in Audi

Privacy on the road

Selected loudspeakers in the Bang & Olufsen Advanced Sound System are enclosed within their own sturdy, sealed cabinets, which means that they are not actually part of the car's frame, thus significantly minimising chassis vibration and external noise. This means that you can turn the volume up to enjoy your favourite piece of music or take a confidential phone call without being overheard by someone on the outside.

The insides of Audi e-tron view from passenger

Cinema on wheels

The all new 3D Rear Seat expansion via additional lining loudspeakers is featured in the 2018 Audi A8 and A7. Combined with Movie Mode*, a new surround sound setting for movies, you enjoy true cinematic experiences while driving in the comfort of your new Audi. Utilizing all channels, Movie Mode fits the sound to the action on the screen so passengers experience the movie the way it was meant to be enjoyed – in full surround sound.

*Available for Advanced only

Audi driving fast on a road

The signature Bang & Olufsen sound

Showing the grill of an Audi speaker

Full custom integration

Audi driving fast in a tunnel

Moveable to accommodate your needs

Sounds interesting

Reach out to our experts from the strategic partnership team to learn more about how we work with partners to develop truly unique offerings.