Bang & Olufsen
Become a retail partner
Not just a store—become the face of a global design icon.
"Joining our network is not just an opportunity to operate a store—it’s an invitation to become part of our heritage."
Kristian Teär
CEO, Bang & Olufsen
100 years of history
Founded in 1925, B&O is known for its commitment to exceptional sound quality, innovative design, and luxurious craftsmanship. Combining advanced technology with sleek, minimalist aesthetics, B&O products are often regarded as a fusion of art and engineering, offering a premium listening experience for audiophiles and design enthusiasts alike.
Bang & Olufsen today
With a presence in over 70 countries, we continue to provide customers with a seamless and immersive brand experience through our e-commerce platform. For a decade, we’ve remained committed to delivering cutting-edge audio technology and sustainable design, setting new standards in the industry.
Our products enhance everyday life, seamlessly integrating into modern homes with premium sound, aesthetic appeal, and innovation.
From Struer to the world
A global footprint
At Bang & Olufsen we operate a global network of 387 monobrand stores, offering our customers an immersive, high-end experience to explore our premium audio and visual products. In addition, B&O have 2.317 multibrand locations where our products are available alongside other luxury brands, ensuring broader accessibility. Our e-commerce platform further connects us directly with customers around the world, making it easier to experience our products online. This multi-channel approach allows us to maintain our exclusivity while reaching a wider audience. By combining physical and digital touchpoints, we deliver a seamless, luxury shopping experience for our customers.
Our product portfolio
Earphones & Headphones
Bang & Olufsen's earphones and headphones offer an immersive soundstage for music lovers and audiophiles alike. With adaptive noise cancellation, wireless connectivity, and long-lasting battery life, these devices deliver premium listening experiences on the go. Built from luxurious materials, they combine comfort and style effortlessly.
Portable speakers
B&O’s portable speakers deliver powerful, balanced sound in compact, beautifully designed forms, perfect for music on the move. Built to withstand various environments, they feature water-resistant designs and long battery life. Bluetooth connectivity ensures your music stays with you anywhere.
Home Audio
Bang & Olufsen’s home speakers elevate any living space with stunning sound quality and sleek designs. Engineered for immersive performance, they adapt to your room’s acoustics. Whether standalone or part of a multi-room setup, these speakers blend technology and elegance.
Televisions
B&O televisions redefine home entertainment with cinematic-quality visuals, superior acoustics, and minimalist design. Integrating seamlessly with the brand’s audio systems, they create an immersive experience. With automatic picture optimization, they fuse technological innovation with aesthetic beauty.
Recreated Classics
Reimagine iconic designs with modern technology, blending nostalgia and innovation. These products combine vintage aesthetics with cutting-edge audio engineering, celebrating the brand’s heritage of craftsmanship and quality.
Why invest?
To be a Bang & Olufsen partner is not only an investment, it is to be part of our heritage of craftsmanship, innovation and luxury that stands the test of time.
An Heritage of Excellence With nearly 100 years of innovation, Bang & Olufsen is synonymous with luxury, craftsmanship, and cutting-edge technology. As a partner, you align with a globally respected brand that consistently delivers iconic products and customer experiences.
Premium Market Position B&O operates in the high-end segment, catering to affluent customers who value design, quality, and exclusivity. This ensures robust demand and exceptional profit potential in a niche yet lucrative market
Innovative and timeless products From state-of-the-art speakers and televisions to portable and home audio solutions, B&O’s product portfolio stands out for its unmatched blend of aesthetics, innovation, and functionality. Representing such products enables partners to build trust and loyalty in their markets.
Comprehensive support system Partners benefit from Bang & Olufsen’s dedicated global support team, which provides expert training, marketing resources, and operational guidance to ensure success. You’ll have the tools to create impactful customer experiences and drive sales.
Customisable Local Strategies While maintaining a prestigious global brand image, B&O empowers you to tailor marketing and events to your local market. This flexibility allows you to connect deeply with your customers and community.
Gobal Recognition, Local Opportunity By investing in B&O, you leverage the brand’s international prestige while bringing its unique products and experiences to your local market, creating strong differentiation from competitors.
Sustainable Growth Potential As audio technology and luxury markets continue to grow, Bang & Olufsen offers a future-ready business opportunity. Its commitment to sustainability and innovation positions the brand as a leader in the evolving consumer landscape.
Investment in Bang & Olufsen
Partner Profile
- Passion for Luxury Brands - Customer-Centric Mindset - Local Market Knowledge - Strong Networker - Clienteling knowledge & experience - Entrepreneurial Drive - Commitment to Brand Values
Financial investment
- Price range of investment ranges from market to market, please contact us for an estimated cost for your specific market - The funding can be either personal, through a company or a group of investors. - Commitment to a future business development plan is expected.
Audio excellence since 1925
Discover all the options to partner with us.
Dedicated Bang & Olufsen store
A unique opportunity to be part of the Bang & Olufsen family as a dedicated store owner.
Third party retailing
You operate a retail channel or store, physical store and or online. You’re focussed within interior design and fashion, high-end AV or premium consumer electronic stores. You look to get access to our premium headphones, earphones and portable speaker range.
B2B partner
Join our network of highly specialized B2B partners, if you believe have the right skills and potential to spread our amazing products across the corporate market.
Affiliate Partner
You exhibit a passion for Bang & Olufsen and wish to share it with your network. Our affiliates are skilled professionals who operate as an extension to our sales network and can benefit commercially from the relationship.
Custom Technology Integrator
Join our network of highly skilled Custom Installers and Integrators. Our partnered commercial and residential professionals are carefully selected experts, who masters intelligent automation and complex B2B consulting.
Interior design partner
Join our exclusive network of Preferred Interior Designer Partners and make beautiful sound an integral part of your design services. When you integrate Bang & Olufsen into your interior designs, you can give your clients the level of quality, craftsmanship, and attention to detail that they deserve.
Sub distributor
Sub-distributors help our larger distribution partners execute in local markets. Sub-distributors are sourcing Bang & Olufsen products from other authorised distribution partners in our network and ensure they reach the Bang & Olufsen authorised retailers.
