Consumer electronics
TCL
Bringing audio to life
We’re proud to collaborate with TCL to deliver audio excellence in their premium products. All TCL products featuring ‘Audio by Bang & Olufsen’ are carefully developed to deliver a clear, balanced, and immersive sound, so TCL users can experience film and TV with sound to match the visual experience.
Partners in sound
TCL chose to partner with us to provide the best possible sound for their premium segment devices. Two like-minded brands, always pushing the boundaries to create truly stunning immersive experiences. Premium audio expertise to match their level of visual expertise. Together our acousticians have worked closely with TCL counterparts to push the limits of the possible when it comes to the sound experience, by reviewing and implementing until it reaches the level both partners can stand behind.
The mark of great sound
The Audio by Bang & Olufsen logo elevates all premium TCL products included in our partnership. This is our promise to the TCL users to bring this exceptional sound to their devices. With full fidelity, depth, and immersion. Refined by the same engineers who create our iconic forms and features. Tuned by the same tonmeisters who perfect the audio of our speakers. A century of expertise goes in so that only the purest sound comes out.
Sound architecture and tuning
Our partnership gives TCL the opportunity to work with some of the best acousticians in the world at Bang & Olufsen. The very same acousticians who develop and tune the audio in Bang & Olufsen’s core portfolio of luxury products. Utilizing our state-of-the-art, bespoke facilities we meticulously evaluate the acoustic performance of the products included in the partnership. Until our acousticians are happy it meets their approval. Then and only then, are the products sold with the promise of an audio experience that is tuned and signed off by the acousticians in Struer at Bang & Olufsen and carry our Audio by Bang & Olufsen logo.
Award-winning human interface design
To accompany the elevated sound experience all products in the partnership have Beosonic installed to give the user a more seamless equalizer experience — whether it’s for TV, movie, music, or gaming. The Beosonic features specialized sound modes that empower the user to set up the audio through a simple wheel of configurations.
Intelligent solutions
High quality acoustics
Audio by Bang & Olufsen ensures products carrying our Audio by Bang & Olufsen logo meet our highest standards in audio quality.
Beosonic
Developed by our acoustic team to allow you to explore different audio spaces and customize your own sound experience.
Premium brand proposition
Giving TCL all the prestige that comes with our brand when using the Audio by Bang & Olufsen logo. And together with Bang & Olufsen the opportunity to communicate and activate the two brands based on a stunning partnership of beautiful sound in TCL premium products.
Sounds interesting
Reach out to our experts from the strategic partnership team to learn more about how we work with partners to develop truly unique offerings.