Commercial space
AMICIS
Vienna, Austria
Sound, tailored
Bang & Olufsen brings acoustic craft to Vienna’s most refined fashion spaces. High-fashion and high-fidelity meet in perfect rhythm at AMICIS boutiques
Discover the Multiroom sound symphony
In the heart of Vienna, Bang & Olufsen and AMICIS redefine what luxury fashion sounds like. Within its architecturally awe-inspiring spaces dedicated to effortless style, the power of premium sound transforms the atmosphere – turning every luxury shopping visit into a sensory experience.
In these carefully crafted spaces, Bang & Olufsen sound systems integrate as part of the aesthetic language: polished aluminium, sleek lines, subtle presence, creating an environment that engages both eyes and ears. With sound that fills each boutique with an ambient warmth. Music that complements the flow of the space. Soundscapes that shift naturally with pace and mood, inviting customers to explore.
Because sound isn’t simply played in AMICIS boutiques; it’s shaped to the contours of the store, adding movement, and atmosphere to every interaction.
Luxury audio shaped by style
Woven seamlessly into the AMICIS luxury retail experience, Beolab 28 and Beolab 8 speakers sculpt the air with rich, room-filling sound; Beovision Theatre and Beovision Harmony add cinematic depth to visual displays; the sculptural Beosound Balance, the architectural Beosound Shape, and the iconic Beosound A9 bring an intimate rhythm to the shop floor.
Each product enhances the experience. Each note balanced. Each tone refined. Together they wrap the space in an acoustic fabric that complements the textures of the designer collections around them.
The result, a sensory experience that draws people in, encouraging them to linger longer, explore deeper, and engage with fashion on an emotional level. It’s sound not just as background, but as part of the brand’s identity – the unseen texture that ties the entire AMICIS luxury shopping experience together.
“Amicis has long mastered the art of multi-sensory luxury — and with Bang & Olufsen as a partner, the experience now speaks to the senses with equal power through sound.”
Michael Smech
Senior Area Retail Manager, DACH
A partnership defined by craft
Bang & Olufsen and AMICIS share a devotion to the artistry of experience – the understanding that true luxury lies in balance, precision, and feeling. Where every note moves like finely woven fabric. And every detail, seen or heard, is tailored to perfection.
Intelligent solutions
More than beautiful sound – every solution is designed to support performance, brand consistency, and effortless management.
Integrated solutions for luxury retail
Connected directly into AMICIS’s control systems, our technology allows full command over sound zones, playlists, and transitions. The result, a continuous sensory thread that guides customers through the store. It’s how Bang & Olufsen enriches the essence of AMICIS and its spirit of easy luxury – not by just adding sound, but by composing truly immersive shopping experiences.
Signature Bang & Olufsen sound
Our engineers tuned each system to the architectural rhythm of the boutiques – ensuring clarity near glass displays, warmth across open floors, and perfect coherence between rooms. Controlled through discreet integrated systems, the sound adapts effortlessly to the time of day or the tone of the collection. The result, a sensory experience that feels as refined as the garments themselves.
Quiet innovation
Behind the elegance lies a discreet acoustic revolution. Our intelligent systems integrate effortlessly into the AMICIS environment – modest wiring, acoustic tuning, and connected controls ensuring every space maintains its distinctive rhythm. The result, technology that serves without showing, enhancing the experience with the same precision that defines AMICIS’s world of style.
Contact us
Find your local B&O professional advisor for inquiries about product specifications, bespoke solutions, collaborations, and more.