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Bang & Olufsen and Scuderia Ferrari

Partnering to create immersive Formula 1 moments.

Bang & Olufsen and Scuderia Ferrari  Fuel Magical Moments

We are proud to announce a new partnership with Scuderia Ferrari for the 2023 racing season.

In addition to Bang & Olufsen’s logo featuring on the cars driven by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari will work closely to create best-in-class Formula 1 fan experiences. These will take place at Scuderia Ferrari’s facilities trackside at the Formula 1 Grand Prix races as well as globally across Bang & Olufsen branded stores.

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“We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership.”

Benedetto Vigna

Ferrari CEO

Trackside magic and in store experiences

Since 1925, we have created some of the world’s most iconic audio and home entertainment products based on the unique combination of powerful sound, timeless design and unrivalled craftsmanship. To fuel the magical moments trackside, we will install our most advanced, powerful, and best-sounding Beolab loudspeakers as well as the immersive TV Experiences. In our stores worldwide, look forward to a series of immersive events that celebrate the love of speed and music.

This partnership with Scuderia Ferrari marks another important milestone for us and our ambition to deliver magical moments to customers worldwide.

“Together with Scuderia Ferrari, we are looking forward to creating moments that pushes boundaries and stir emotions that transcend the track, the road or the front row of a music concert – in a way that nobody else can”, says Bang & Olufsen CMO Kamel Ouadi.

Stay tuned

Over the forthcoming F1 season, we’ll be following the Scuderia Ferrari team and capturing those extraordinary experiences together. Sign up to our newsletter and follow us on Instagram to see exclusive behind-the-scenes content #SpeedSoundSenses.

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