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Bang & Olufsen Atelier

You dream it. We craft it.

Man holding an Atelier edition Beosound 2

Our iconic forms and features. Your unique tastes.

Sound? It’s personal, with Bang & Olufsen Atelier.

Because when you pour some of yourself into the music, it becomes all more powerful. Whether that’s a speaker tuned to your home's aesthetics, or a bespoke masterpiece crafted to turn heads. It’s the soundest expression of who you are.

Three levels of customisation

Designer standing next to a Beolab 90 speaker, Alchemy limited edition

Atelier Bespoke

Make a statement. Turn heads. Spark conversations. With a fully bespoke Bang & Olufsen piece, you make it yours.

A shelf displaying Beosound A5, Beosound Level and Beosound 2 Atelier Edition

Atelier Editions

Experimental colourways, with fresh finishes and textures. When our Atelier team explores the limits of materials and craft – you feel it. See something that speaks to you? Make it yours before these limited editions disappear.

Person designing a B&O speaker

Atelier Catalogue

Choose from over 500,000 possible combinations of colour, material and finish. Our digital Composer lets you visualise every angle and switch colours in a beat.

Our mission?

We want to take the tireless work of  engineers, craftspeople and our tonmeister – and make it yours. Completely. Always pushing the limits of materials and technology, just as we’ve been pushing sound and design for the last 100 years.  

We experiment with exclusive materials and special surface finishes.

Black and white presentation of material

Fabric: Crafted for acoustic excellence.

Ranging from understated to bold and vibrant, all our fabrics are carefully crafted for optimal acoustic performance. They are designed with a luxurious look and feel in mind, so they sing in your space.

Black and white working hands

Wood: Naturally elegant. Rich in character.

Sourced from trusted suppliers around the world, our wood is finished to highlight its natural beauty, durability and timeless appeal. Meticulously milled, cut and lacquered, each piece adds warmth and individuality to your design, connecting you to the craftsmanship behind every piece.

Showing the design and crafts behind the products

Aluminium: Sleek. Strong. Timeless.

With expertise in milling, turning, anodising and surface finishes, our aluminium is crafted for utmost durability and elegance – all under the same roof in Factory 5, Struer. Pushing the limits of what aluminium can be is what Atelier is all about.

“When we build an Atelier product at Bang & Olufsen, we create not just a set of speakers with superior sound and impeccable craftsmanship, but an extension of a customer’s personality and style.”

Kristian Teär

CEO, Bang & Olufsen

Start with our digital Composer

Start creating online

Explore an array of materials and finishes in real-time and see your creation come to life.

visual presentation of visiting a B&O store

Finalise details in-store

Want a more hands-on approach? Experience product demonstrations, explore real material samples and discuss delivery and installation with our store experts.

Person admiring the Beosound 2 Atelier

Want more? Go Bespoke

Immortalise your vision and taste in a sound experience all your own. Contact a store to begin crafting a bespoke piece, tailored exclusively to you.

Architect or designer? We see you.

Bring your clients’ visions to life with Bang & Olufsen Atelier. Our customisation services allow you to integrate audio solutions that elevate and enhance any space. From tailored products to one-off bespoke designs, Atelier offers the creative freedom to make every project unique.

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