Bang & Olufsen at Heartland Festival

For almost a century, Bang & Olufsen has been synonymous with exceptional sound quality and timeless design. At Heartland, our products are not simply displayed—they are woven into the fabric of the festival’s environment. Upon entering Noma, guests are greeted by meticulously curated soundscapes, delivered through our flagship Beolab 50 speakers, offering pristine audio precision. Strategically placed Beosound 2 speakers further enrich the space, ensuring a fully immersive sonic experience at every turn. In addition, the vintage charm of the Beosystem 9000c and Beogram 4000c turntables transports guests into a rich auditory landscape that bridges past and present, highlighting the artistry of Bang & Olufsen’s legacy. Film clips projected on the state-of-the-art Beovision Theatre 77” enhance the visual experience, supported by immersive, high-fidelity sound. And for a touch of playful innovation, our Beoplay EX Atelier Editions are uniquely displayed in a shellfish aquarium, positioned as oysters.